Unesco & SpaceX

Unesco & SpaceX

Client

Year

Data holds power, to inform or to mislead. This two-part project explores how visualizations can shape public belief: one side uses false data to support a conspiracy, the other uses real evidence to challenge it. Together, they show how design can influence what people choose to believe.

Data holds power, to inform or to mislead. This two-part project explores how visualizations can shape public belief: one side uses false data to support a conspiracy, the other uses real evidence to challenge it. Together, they show how design can influence what people choose to believe.

Data holds power, to inform or to mislead. This two-part project explores how visualizations can shape public belief: one side uses false data to support a conspiracy, the other uses real evidence to challenge it. Together, they show how design can influence what people choose to believe.

Overview

From flat Earth believers to moon landing deniers, large communities remain skeptical of proven science. This project examines how such views persist, and how visual communication plays a role in fueling or countering them. Using environmental and print-based media, two sets of visualizations were developed: Part 1: A UNESCO-branded truth campaign educates flat-Earth believers through familiar, observable data. Part 2: A fictional SpaceX propaganda piece weaponizes flawed statistics to suggest the moon landing was staged, inviting young engineers to question NASA's legacy. This dual-format format explores the designer’s role in either exposing facts or fabricating fiction.

Skills Used

Data Visualization

Advertising

Industry

Aerospace, Science and Culture

The Challenge

Flat Earth theories don’t thrive on a lack of data—they thrive on distrust. To reach an audience that questions institutional science, the goal was to design not from authority, but from observation. Framed as a campaign for UNESCO, this project targeted everyday believers with an educational and non-confrontational tone, aiming to restore trust through logic, not lectures.

The Solution

A set of simplified data visualizations was created, each grounded in personal experience: - The horizon grows with elevation. - You can circumnavigate 40,075 km around the equator. - Objects dropped from any height fall straight down, not northward. By inviting curiosity instead of forcing facts, the design helped bridge the gap between lived experience and scientific truth.

The Result

The result is an approachable toolkit that turns science into something seeable. It allows viewers to question their own assumptions using data they can verify themselves, reframing truth as something participatory, not institutional.

The Challenge

Flat Earth theories don’t thrive on a lack of data—they thrive on distrust. To reach an audience that questions institutional science, the goal was to design not from authority, but from observation. Framed as a campaign for UNESCO, this project targeted everyday believers with an educational and non-confrontational tone, aiming to restore trust through logic, not lectures.

The Solution

A set of simplified data visualizations was created, each grounded in personal experience: - The horizon grows with elevation. - You can circumnavigate 40,075 km around the equator. - Objects dropped from any height fall straight down, not northward. By inviting curiosity instead of forcing facts, the design helped bridge the gap between lived experience and scientific truth.

The Result

The result is an approachable toolkit that turns science into something seeable. It allows viewers to question their own assumptions using data they can verify themselves, reframing truth as something participatory, not institutional.