Overview
Moving abroad can leave international students and young professionals feeling adrift, isolated by unfamiliar surroundings. This Coca-Cola campaign reframes culture as a bridge rather than a barrier, using rich illustrations, postcards, and poster designs to reveal how universal moments, chats, festivals, sports ; connect us all. The project shows that no matter how far from home you are, Coca-Cola can help you rediscover the warmth of belonging.
Skills Used
Advertising Campaign
Packaging Design
Illustration
Industry
Beverages
The Challenge
For many young people moving to a new country, cultural differences can feel intimidating. They may struggle to connect, and everyday habits they took for granted at home : sharing a drink, celebrating a festival, cheering for a team : can seem out of reach. Coca-Cola needed a way to comfort and welcome them by highlighting familiar rituals within an unfamiliar place.
The Solution
By drawing visual parallels between global and American cultural practices, the campaign taps into Coca-Cola’s universal presence as a symbol of togetherness. Three postcard illustrations and supporting posters portray relatable scenes of people meeting over a drink, gathering for festivals, and bonding through sports, each time featuring Coca-Cola as the connector. The tagline, “Home is where Coca-Cola is,” captures the brand’s role in helping youth see that their new community shares more in common with home than they might think.
The Result
The project presents a cohesive, emotionally-driven visual identity for Coca-Cola, positioned to resonate deeply with international youth. Through authentic, culturally rich storytelling and illustration, it reinforces Coca-Cola’s heritage as a global brand that celebrates connection, belonging, and shared experience, wherever “home” may be.
